INVID Group Rebranding.

In 2017 I was approached by Alberto Lugo, President of INVID GROUP, a custom software agency specially built to solve business challenges, who approached me to redesign their brand. Here is the process and the final result.

                                                                                                                                                                                  First draft of INVID GROUP logos. 2016.

                                                                                                                                                                                                                  First draft of INVID GROUP Isotype. 2016.

    Primary Logotype.

The new INVID GROUP logo is a contemporary interpretation of coding elements. This rebrandinghas removed the wave pattern and word “group” from the logo in order to give a more modern feel to the logotype. The braces represent the company’s expertise: high-level software development. The useof a slightly rounded typeface allows the viewer to notice a slightly playful yet elegant feel, making the brand feel young, yet experienced.

Logo Architecture.

The logotype may appear on its own, or depending on the campaign, with a tagline or other message below. Specific proportional guidelines how much each component is spaced in response to the other components.“X” represents the hight that taglines should havein comparison to the logo. “2X” represents the distance between the tagline and the logotype. Is is double the size of the tagline. Y” Represents the logo’s limit. Taglines should notexceed this limt. “Z” Represents the wide of the tagline. This particular tagline fits inside the braces.  

IN

The isotype isolates the main component of the company logo.

The “IN” are the first two letters of the company name, which also signify that while working withINVID you are working with a company that will go all “IN” to achieve customer satisfaction.

BRACES

In coding, braces are used to group.Since the company itself is calledINVID GROUP, a company that dealswith software development, it seemedlike the obvious choice to representthe company.

It is also a clever logo design for the “IN” is inside the square, but leavingone of the brackets outside to represent the “inner” and “outter” group.  

ROUND EDGES

Softer edges represent a sleaker & cleaner design.

Color.


The color palette selected for INVID has the purpose to evoke the company’s intelligence and expertise, while showing they are not affraid to think outside the box with theit bold colors.

ASTRONAUT.


Named so for it’s exploration into deeper blue territory. Unafraid to go onward to the unknown. It is a color of the future. Bolder and darker than the blues’ of previous shown companies. Although new, it is very familiar color that evokes sucess.    

OBLIVION.


This combination is more sober and not as dark, making it less serious/ intimidating, but not dimi-nishing it’s resourcefulness, attention to detail and trust-worthy nature.

This combination would make any spectator under-stand from the get-go that INVID is a business that inspires greatness.

THE CLASH.


Named so for it’s exploration into deeper blue territory. Unafraid to go onward to the unknown. It is a color of the future. Bolder and darker than the blues’ of previous shown companies. Although new, it is very familiar color that evokes success.    

A CLOCKWORK.


Orange is the color for creators, innovators and thinkers. The darker the shade, the more mature the creative process.

A hint of carrot brings a bit more of balance to the color, making it a great color palette for those who wish to show off the creative side.

Color Explanation


Oblivion, The Clash and Agent Orange are gradients composed of two or three colors.
This page of the guide will have the explanation of each gradient in case it be needed.


HEX:#EF8C20
RGB: 239, 140, 32
CMYK: 0, 41, 87, 6
PMS: 144 C


HEX: #F1501D
RGB: 241, 80, 29
CMYK: 0, 67, 88, 5
PMS: 7579 C


HEX: #BF360C
RGB: 191, 54, 12
CMYK: 0, 72, 94, 25
PMS: 1675 C


HEX:#061c3d
RGB: 6, 28, 61
CMYK: 90, 54, 0, 76
PMS: 2766 C


HEX:#25326a
RGB: 37, 50, 106
CMYK: 65, 53, 0, 58
PMS: 2119 C


HEX:#4577bb
RGB: 69, 119, 187
CMYK: 63, 36, 0, 27
PMS: 2130 C


HEX: #df136f
RGB: 223, 19, 111
CMYK: 0, 91, 50, 13
PMS: 214 C


HEX: #25326a
RGB: 37, 50, 106
CMYK: 65, 53, 0, 58
PMS: 2119 C